REDESIGN OF A FACTORY TOUR EXPERIENCE

Previously, factory tours involved almost 20 employees and had a huge impact on their schedules, as a lot of the activities had to be redone every time.Based on feedback from previous guides and understanding the needs of the clients, I designed a new work flow in order to have a single person responsible for hosting the tour, who was familiar with the speech, the path and objectives.This meant that it was a new user experience for the visitors, as well, by providing a standard tour every time.The whole process and flow was documented and could be easily implemented by new hires / replacements.

UX volunteer @ Hack4zoo

I participated in a hackathon aimed at creating an app for the local Zoo. I provided UX tips and improvements.

[concept] WAKE UP BUDDY

A project for the Product Design course at the Delft University of Technology.User research was focused on the morning routine. The design challenge was to help busy single adults get out of bed first thing, no snooze, so that they will feel more energized and happier.My idea was an app that connects people from different time zones in order to call each other and provide an inspiring wake up for the user. It provides a friendly way of waking up, adding human interaction to the experience.

[concept] DIGITAL ALARM CLOCK WITH WATER DISPENSER

Project for the Product Design course at the Delft University of Technology.User research was focused on the morning routine. The design challenge was to help busy single adults get out of bed first thing, no snooze, so that they will feel more energized and happier.My concept was a smart digital alarm clock, which includes: mint tray, air flow, water spray (as options of waking up). It provides a glass of water for drinking in order to power up the body, offering a refreshing feeling (as per the initial user interviews).

LOGOS

(top-left) Logo for my wife's project. She wanted to communicate wholeness, as well as the idea of healthy, plant-based foods. I especially love the contrast in font styles on her name.(top-right) I made this logo for my own business, providing counsel to individuals on decluttering their personal space and their homes, aiming to a minimalist lifestyle. The name means "honeycomb" in Romanian and for me it represented perfection in terms of space organization - bees having a neat and tidy hive.(center) Proposal for a visitor center in a factory. Chromatically it was inspired by the company's corporate branding and the dots being led by the square represent the visitors and tour guide.(bottom) Logo for a trainer and author, specialized in financial education. She wanted a feminine logo, displaying both her passion for Eastern philosophy, as well as abundance and wealth.

Guide for local authorities

The guide's layout was started by one of the authors and my role was to revisit it, the texts, some of the graphics and photos, while also adding more content provided by the authors and through specialists' feedback, make it more easy to go through by a non-technical person, and provide a cover.The booklet showcases nature-based solutions regarding water course management to local authorities. It was very important to keep in mind the reader's profile while working on the content, layout and general flow of the guide.It was a good learning opportunity, as I went through dictionaries and legislation in order to have a clear understanding of the concepts, thus being able to convey them in a clear manner both in text and in graphics.

LAW FIRM PRESENTATION SLIDES

This law firm wanted to send their prospective clients a presentation encompassing their expertise and team of lawyers.In order to keep the reader engaged in going through the information, my proposal alternated black text on the white background with white text on a colored background (their corporate color). I inserted the element of surprise by moving, resizing and rearranging basic shapes on each slide.These were also an indication of the section of the presentation that the reader was in. Moreover, the photography used on the side went together with the graphics, displaying the same shapes.

CONSULTING FIRM VISUAL IDENTITY

My client launched her consulting business and was very keen on Living Coral as color of the year at that time. The name is made out of her initials.Knowing that her clients were firms in acting in the B2B services industry, the proposed design was clear, simple, with a serious secondary font, while the main font, used on the initials, had a feminine, caring nature. It also stood out through the suggested "v" and the color spot.

BUSINESS HOLIDAY CARD

The client from Singapore asked for an elegant holiday card for their stakeholders. The design would have to align to their corporate colors and communicate trust, respect, and humility.The simple design that I proposed, with color contrast between the snow flakes and stars, along with the resonating message, convinced the client to choose this design.

BUSINESS cards

This international network of professionals requested a new design for their business cards, to align with their new identity. Moreover the request was for a simple, clean design, that made use of the brands colors.

RESTAURANT LOGO AND MENU

This restaurant's brief was to create a logo along with a menu that stated their story and mission. So, they wanted an integrated approach, a single statement of their identity.Having an avocado-themed cuisine, the logo would reflect that, and the typography I chose is simple and eye-catching due to the extended side lines.The menu is photo-rich, the folding immersing the reader into what the restaurant is about, first their story and mission, then the actual products they prepare. The wood background completes the photos seamlessly.

DIGITAL INVITATION

This company in the tech industry, wanted to send an invite to their event, a baseball match. The theme of the visual needed to incorporate baseball and space.My proposal was a retro-futuristic design, which used bold colors and the metaphor of a planet looking like a baseball ball.

TWO LABEL PROPOSALS FOR WINE BOTTLES

This Australian wine producer held a contest for their new bottle labels.The designs on top were among my proposals, as a futuristic approach with abstract shapes, the different shading indicated the wine color, while the simple lettering caught the focus of the customer.The designs on the bottom were the actual winners of the competition, and they indicated both the traditional way of making the wine, through the silhouette of the vineyard, and a certain playfulness suggested by the colorful bubbles.

LAW FIRM NEWSLETTER LAYOUT REDESIGN

The initial newsletter design was very basic, with no clear delimitation between sections.The challenge was to provide a simple graphic grid that could be easily rendered inside an email, keeping the load time to a minimum, while being clear at the same time.

LAW FIRM BROCHURE PROPOSALS FOR LOCAL OFFICES

Each local office of this prestigious Romanian law firm wanted to showcase their expertise and team in order to appeal to companies in the region.I suggested a colorful and minimalist set of brochures, each office having their specific hue, and simple shape. The front cover featured a silhouette of a famous landmark in the city and on the back the office's location was indicated on the outline of Romania.

organizer @ unplug events

I developed the concept and put together two events under my own brand - Unplug. Both implied that participants leave their phones in special boxes while attending, thus enabling a full immersive experience, while testing how it feels not to be permanently connected.One was a conference in Bucharest, with 10 speakers discussing their relationship with devices, their online presence, and managing screen time. The other was a retreat in a peaceful mountain area with different activities and facilitators.

1 ON 1 COACHING

Guiding people towards a more structured workflow with their emails and files, and empathically reviewing all the content stored throughout the years in order to sort it and organize it.

FACILITATOR @ DIGITAL DECLUTTER ACADEMY

A series of four workshops during which I helped participants clear the clutter from their inboxes and their laptops, as well as discussed the importance of managing notifications and screen time on their phones.

BUDGET DATE NIGHT CO-AUTHOR (WITH NATALIA DABIJA)

A context for couples to discuss finances and spending habits, make a budget, and get behind each other’s limiting beliefs about money.We initially thought of it as a workshop, and prototyped it with a group of friends. Thus, we tested the material we created and learned a lot about our target audience's needs and patterns.Finally, it emerged as a digital workbook packed with practical exercises and advice, in order for couples to conduct productive conversations around their personal finances.

[coming soon] MY PERSONAL WORKSHEETS ON ETSY

After years of iterating on different ways to keep the multiple aspects of life under observation, I am working on releasing the worksheets I use as downloadable content on Etsy.